Wednesday, June 24, 2009

Email Marketing - Best Practices

Make sure your marketing emails are readable

Email Marketing Fact: Your carefully crafted multimedia content or images are not going to be readable by most people. According to SurveySampling (2007), about 65% of decision makers are viewing your marketing email on their text-only mobile devices.

If you have to include images in your email content, make sure your email text content makes sense for readers, even if the images are not displayed. Never ever insert email images that are supposed to be downloaded from the web, as they are automatically blocked by most email client software programs. Do not nest scripts in your HTML message.

If possible, send your marketing emails as plain text. It will be smaller in size and readable on any email platform. A work-around would be to send the email as plain text and include a link to a HTML, web version of that message.

Marketing emails must have a familiar preview

Email Marketing Fact: Most people decide if an email is interesting by previewing it, without opening it. They take this decission based on the sender's email address and email subject line. About 69% make the decision to click on the "report spam" or "junk" button using the subject line, according to the ESPC. - Email Sender and Provider Coalition (2007).

To increase the success rate of your marketing emails, make sure your sender name is visible, trustworthy and easily recognized. Do not send marketing emails from robot-looking email addresses, like "". Send your marketing emails from an email address that triggers the feeling "I know who sent this email". Knowing and trusting the sender is the primary reason for opening an email.

Use the subject line to summarize the email content. The subject line should tell the email content, not sell the email content. Keep your subject line to 50 characters or less. Avoid writing your subject text with capital letters. Avoid using flashy promotional texts or exclamation marks.

According to email marketing statistics, personalizing the email subject line for each person did not significantly change the campaign results.

Content dots Keep the email delivery rate as high as possible

Email Marketing Fact: Very few people care to look at messages automatically stored in Junk/Spam folders. Anti-spam filters can be easily triggered by the email From field, subject line, content, file attachments or emailing frequency.

Before sending out a large quantity of marketing emails, check your mail server provider settings. Most email server providers prevent spam by blocking users from sending too many emails, during a short period of time. For example, prevents you from sending more than 1,000 emails per day. Other providers deny you from sending more than 5-10 emails per minute. Make sure you understand your mail provider rules before proceeding to send the messages, otherwise your email account may be suspended.

Do not use subject lines that contain words or styles that are popular on spam messages, such as "free" or "money". Do not write subject lines with CAPS LOCK ON.

Do not include scripts, images or any other content that is supposed to be downloaded from the internet, when the email is rendered on screen.

Spam filtering is more likely to occur because of HTML coding than the words you use in your email. - George Bilbrey, iMediaConnection (2006)

Content dots Personalize & build confidence

Email Marketing Fact: Inserting a person's name into an email increases open rates by as much as 10%. - Jupiter Research (2006).

Use a mail merge marketing software, such as Easy Mail Merge, to generate personalized mass emails that can include person's name or any personalized information that should be relevant to your prospect. Your message should "say": "I am not computer-generated spam, I got to you because I know you and I think this specific offer meets your needs".

Include an opt-out (unsubscribe) function in your email, even if that is just an email address where people can send a message to unsubscribe. The CAN-SPAM Act requires that your email give recipients an opt-out method.

According to a Responsys Survey (2006), 89% of email marketers plan to increase their use of personalization in future efforts.

Sunday, May 17, 2009

A Review of ViralURL

So you have finally stepped into the world of making money online. You too, like the others, have decided to start with the affiliate programs. Also, you must have heard that it’s not a big deal to make good money with affiliate marketing, provided you choose the right programs and do some strategic planning while promoting your affiliate products. So far so good.

Whether you are promoting other people’s products or promoting your own products - that doesn’t matter because after all it is nothing but your own business and your means to earn good money. So whichever be your case, I am sure you would not want to leave money on the table and invite others to steal your share of profit.

Even though the industry of affiliate marketing is pretty competitive but if you are cautious and are strategic in your marketing techniques then, it could be very profitable for you.

Take a close look at the industry, you will see that not every one who gets into affiliate marketing is successful. People who are doing well leave no room for failure and take all security measures and understand its importance.

Yes! Security is one of the key factors in affiliate marketing. If you do not adopt proper security measures, then your business will be at high risk. One of the most important way to restore security is to protect your affiliate links. Do not take them for granted. A bit of carelessness on your part in regards to affiliate links may cost you a lot of dollars.

Do you know the long complicated links that you send to your prospective customers not only look convoluted but they can create a lot of problems too! If you send such an affiliate link to your customers, then the smart ones will definitely figure out that you are promoting someone else’s product and they would rather visit the parent company. Also, if your link does not function then your customers have to type a really long URL into the browser, which will definitely put him or her off.

You could be a victim of even a worse situation. What if some devious Internet pirates steal your affiliate links and replace them with theirs. If they do that, then you get no commission at all.

Did I scare you off with all of the above possibilities? Well, that certainly wasn’t my intention. I just wanted to open your eyes and state facts that actually happen in the world of Internet. It happened with me until I came across ViralURL , that brought a revolution to my online ventures.

So, if you are not getting the desired results out of your affiliate marketing,don’t lose hope. There’s definitely a remedy to this problem and that is

Do I hear you asking, what is it and how can it help in averting any adverse situation for an affiliate marketer like me?
Be patient and read on, if you love your business.

ViralURL is a link cloaker that protects you in the truest sense. There may be many unethical people lurking around, who might play with your affiliate links by cutting them off or replacing them with their own etc. How much effort you put in towards building your business and advertising your business, if your links are tampered with, then all your hard work will be rendered useless.

In order to avoid such a rip off, ViralURL gives you full protection and sees to it that your affiliate links never get exposed to others.

So save yourself from getting ripped. Get all the commissions to your account that you rightfully deserve. All this is made possible by

It is a blessing for every affiliate marketer like you and me, who wants to achieve success in their endeavor.

Is ViralURL limited to only link protection?


It does much much more than that. Let’s see what ViralURL can do for us:

*ViralURL helps us in protecting commission.
*ViralURL helps in building mailing lists.
*ViralURL helps in tracking statistics.
*ViralURL helps in earning extra ad credits.

In short, ViralURL allows us to create massive business leverage.
I don’t see any negative aspect associated with ViralURL. All you have to do is join it for free, then cloak your links, promote them and see your business soaring higher and higher.

You can get all detailed information about the program from the site,click here . There, you can find several unsolicited testimonials from various users of ViralURL. So if you want to protect your business and see your earnings grow, try ViralURL. You have nothing to lose with it.

Tuesday, May 5, 2009

Automated Forex Robot doubles real money accounts in months! See the proof!

One of the most popular and profitable businesses right now is Foreign Exchange Trading. I know, I know, you don't have any knowledge or experience right...? YOU DON'T NEED ANY! It is all laid out in this program and it is all automated!! Did you catch that - Automated! People are mopping up the cash with this business. The stock market may be way down right now but trading currency is always lucrative! This has been a safe haven for people that are scared of the market!

Guarantee: You also get a full 8 week, no questions asked, money back guarantee. (Notice the trend here?!) This means if you don't like it, you get your money back. Again, pretty rare to find that out there! I don't know of anyone that has requested their money back with FAP Turbo!

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